iGTB has launched two whitepapers outlining its vision of “contextual banking” – which sees banks use contextual data to provide clients with automatic and tailored recommendations via a digital platform. The papers argue such an approach will bring customer service to unprecedented highs – providing simple, one-click solutions for cash management and payments optimisation – while also cutting bank costs and opening up new revenue streams.
Commenting on The contextual revolution: Cash Management’s answer to Amazon and Siri, and Payments done properly: Contextuality holds the key to operational efficiency, Manish Maakan, CEO of iGTB, says: “We think most banks ask too much of their clients – leaving them to research and understand the vast array of banking products at their disposal and determine which is best for their business in each new situation. No other industry expects so much of its clients. Contextual banking is about reducing that workload – and making transaction banking an exemplar, rather than a cautionary tale, of customer service.”