BPL Global have unveiled a new logo and website, marking the specialist credit and political risk insurance (CPRI) broker’s progression and reiterates its determination to build on its market-leading position. Working closely with Moorgate, this is the company’s first rebranding since 2000 – which we think is more apt for the company’s current position and outlook. Indeed, the rebranding is not an attempt to erase the past; it’s more about refreshing the look for the future.
James Esdaile, Joint Managing Director, says: “At BPL Global, we pride ourselves on providing continuity to our clients through our independence, our employee-ownership, and our specialisation. Our re-branding represents no change to these core values, but marks the progress we have made in recent years and reiterates our determination to build on our position as the leading broker in the specialist CPRI market.”
Moorgate is proud to have assisted BPL Global with their re-branding via both internal and external communications.