In an increasingly global and competitive market, many firms prioritise short-term survival and profitability over long-term strategy. The challenge, therefore, explains Commerzbank’s Ruediger Geis, Head of Product Management, Trade Services and Issues, is to overcome the tension between short-term gains and sustainable practices.
In this respect, writes Geis, not only do corporates have a duty to review the sustainability of their operations, but banks – as the entities that finance corporate activity – must also encourage corporates on a sustainable path.
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