Writing for Global Banking and Finance Review, Head of GTB in CEE for UniCredit, Paolo Spada, says that many corporates are now recognising that they need to position themselves strategically within CEE in order to fully enjoy the fruits of long-awaited recovery. But previous speculation – regarding the probability of convergence between the business landscapes in the eastern and western halves of Europe – has proved unfounded. Differences remain between the CEE region and Western Europe when it comes to business practices. Corporates therefore solicit more than just payment services from their banks, with advisory services a crucial need.
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