Siemens Financial Services (SFS) looks at changing role of captives in new white paper ‘Making the Difference’

Current volatilities in the financial markets are having a deep and lasting impact on the funding environment for companies, as proposed regulations are likely to lead to banking constraints, reducing the supply of long-term debt. In light of these trends, Moorgate interviewed nine executives from Siemens Financial Services (SFS) and helped SFS put together a white paper, entitled ‘Making the Difference: Why the changing landscape is creating an expanded role for captive financing institutions’, specifically focusing on how ‘captives’ can take on a heightened role in generating financial solutions to support their value chain.

Moorgate was tasked with expanding the news reach in the UK, by setting up press interviews with SFS’s CEO Roland Chalons-Browne on the day of the release. We targeted journalists from titles relevant to the white paper’s themes – such as The Financial Times, The Economist, Infrastructure Journal, and Project Finance International – and arranged for them to meet with Roland for one-on-one interviews at a venue in the city. This provided the ideal setting for a discussion on key trends – not only in infrastructure and equipment supply financing, but those in the broader global financial environment too.

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